Streetwear is a style that has been going on for over 30 years and it is still one of the biggest fashion trends to this day. Furthermore, there have been several luxury fashion brands that have also collaborated with streetwear brands. It is a style that has dominated for many years and does not look like it will be slowing down anytime soon.
Fast fashion is a trend that many people will wear in modern-day fashion. However, it isn’t exactly sustainable for the environment. Streetwear is a style that has been consistent for many years now and is something that fast fashion is trying to follow. Is it still popular today? It certainly is.
How Streetwear Took Over
How did streetwear become so popular so quickly? It first began in the late 80s and 90s and is still going strong today. It all started with surfers and hip-hop lovers, before making its way across the rest of North America. It became a common style with the African American and Latin American communities.
There is an ongoing argument within the streetwear community on who started this wonderful trend. Many people believe that the United States started this wonderful trend however, some people will argue that it started in Japan. When streetwear first began, it was a very affordable style that everybody wanted to get their hands on. Now, it has gone for a more luxurious and premium style.
Streetwear brands are now seen collaborating with luxury brands such as Gucci and Louis Vuitton. In fact, these luxury brands have changed their style to keep up with modern trends. There is no doubt that everybody wants to get on board with this trend and it is easy to understand why.
Streetwear is a heavily male-dominated style with those who wear it and those who style it. However, it is slowly becoming gender-mixed and is a style that is now appreciated for both males and females. Inspiring many fashion designers to start their female-orientated streetwear brand.
Streetwear began with Shawn Stussy, the founder of the brand Stussy. Shawn was a surfer who started scribbling his name on surfboards. With the ongoing demand for his surfboards, Shawn decided to print his name on clothes and accessories. This soon became very popular and it was a brand that was seen all over the west coast of the US.
Stussy’s brand was a massive success and built the foundations of streetwear. However, it wasn’t until the early 90s that streetwear took off and became the style of the rest of the United States.
It wasn’t just the surfer community that adored this unique and wonderful style. Many other communities took to the style. Punk rockers that followed bands such as ACDC, Pink Floyd, Nirvana, and other brands also took to the style. Still to this day, you will see their tops being worn by the younger generation.
Streetwear and Celebrities
Even celebrities have taken to the style of streetwear. Celebrities such as Justin Bieber, Kanye West, and Billie Eilish are all lovers of streetwear. The average price of streetwear has risen quite a lot in the last decade which is probably one of the reasons why these celebrities like the style so much because it has a sense of premium. Kanye West started his streetwear brand for football called Yeezy.
Supreme is one of the most common streetwear brands that you will see, it is also one of the most premium out there. There have been many brands that have collaborated with Supreme over the years as well. One of the biggest collaborations to date is Louis Vuitton back in 2017. They have also collaborated with many other brands such as The North Face, a popular streetwear brand in the United Kingdom.
A Great Market For Investors
Streetwear is a great market that people should invest in. Due to the popularity of streetwear and the reputation that they have built over the years, they have become a great stock that many investors have bought into. Collaborations continue throughout the year with Supreme which is why so many people buy shares into it.
Everybody likes a secondary income as it can cover the food bills. Some people will have their secondary income by buying and selling items of clothing. Some people will shop at vintage stores and then sell them online. There are many retro supreme and Stussy clothes out there that are laying around in vintage stores. Making it a perfect purchase for those that want to upsell the product.
If you know your streetwear brands, you should probably have that knowledge to start buying and selling those clothes. With a lot of streetwear brands, they will limit the number of certain products, making it a limited edition. There are many places where you will find streetwear brands. A good start would be vintage and second-hand stores. Other places where you can find streetwear will be online. Sites such as Depop and eBay are great areas to find those brands.
Clothing brands, especially streetwear brands are great brands to invest in because you know they are going to get bigger. It won’t make you a lot of money early on but it will gradually grow, becoming a great investment overall.
So Why Is Streetwear So Popular?
Streetwear is one of the most popular streetwear brands out there. Not to mention that it has been a popular trend for over 30 years. There are several reasons why it is so popular today. One of them is because it is brand clothing and a lot of people enjoy wearing clothes that are branded. It also has a sense of luxury as well.
Streetwear will commonly be a relaxed fit, another reason why people like wearing it is because it is comfortable. It is a very casual style, meaning that you can wear it on your day-to-day errands.
One thing that puts people off streetwear is that it can be expensive. Moreover, there is a reason why it gets this expensive price tag simply because the item is rare. It would be unlikely for you to come across someone else who is wearing that item.
Not all streetwear is expensive either, Supreme, one of the largest brands in streetwear is expensive. However, the first brand that started this wonderful trend, Stussy, is much more affordable. Many other brands are affordable as well such as Nike which specializes in plain tracksuits. The North Face is another affordable brand that many people will wear.
It is easy to understand why streetwear is so popular. Their unique design and rarity are what attract people to buy them. Not to mention that fans will also wear it because their favourite celebrities will also wear it. Fashion shows in Madrid, London, Milan, and New York will always showcase this great style.
We understand that not everybody will like streetwear. Nonetheless, it has been consistent with its style. However, places like the United Kingdom are adding their twist to it. The modern style is becoming more contemporary.